VIP with Dominique; Publishing a Book the Smart Way

Happy Monday!

Recently we talked about the different paths of publishing. The most popular path today is Self-Publishing. Many authors decide to go this route because they want to have full say when it comes to their work. But Self-Publishing costs, especially if you are doing Print on Demand.

I explained that Print on Demand means that your book is printed when purchased. This is convenient but can also be pricey. Depending on the package you with when it comes to publishing your book, depends on how much money you put into your book. Some packages start at as low as $200 and go all the way up to $2,000.

But you don’t want to put more into your book than you will make. I’m sure the $400 package sounds really nice and you may want all of those things for your book but if you are not going to make anywhere close to that amount after you’ve published it, it’s not worth it. In the end you are losing money.

Money will always be a factor no matter how far you go in your career. No one wants to spend more than they have to and everyone wants to profit. To keep from making this common mistake here are a few tips:

  • Before you decide to publish set a financial limit.
  • Place the areas of publishing a book in an order, from most important to least important such as 1. Editor, 2. Cover etc.
  • Do not exceed your financial limit
  • Cut corners where you can. If you don’t need 50 books on hand settle for a lower package.

Keep these things in mind the next time you are ready to publish!

See ya next Monday for another VIP with Dominique

Signing Off,

Dominique

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VIP with Dominique; Tips for using Bookclubs to Market your book.

Happy Monday!

It is important to pick the right Book club. Simply stated, you want to reach your target market. A Christian Fiction author should not send their book to a romance reading group. Nor should they request this type of book club to read their book. With this part of marketing, you want to always consider your target market.

Bookclubs are a great way to reach various readers. Most book club members are responsible for leaving book reviews and we all know reviews help book sales. So always consider the genre the members read before submitting your book for a read and review.

Also consider how active the book club is. Some book clubs only get together to read every few months. Some book clubs have members that are not active. You want to make sure you are seeking an active reading group within your preferred genre. The more active the members, the eager they are to read and review your book.

Lastly, be prepared. Be prepared to send copies to the members, be prepared to be present for the end of the book meeting and be prepared to be interviewed. Not all book clubs do this but some request that the author be present whether face to face or online via skype or web cam.

Bottom line, always research the book club you are interested in. Keep in mind that most book clubs do not research an author or book until after the author has introduced it to them or a member has brought it to the attention of the other members. It is at this point that members began to research and find out more about the author, wanting to know if this book is a good read for the group.

Target market, be prepared, research!

See ya next Monday for another VIP with Dominique

Signing Off,

Dominique

VIP with Dominique; The Publishing Series; Part Three Electronic and Paper Written Books

Happy Monday!

Let’s talk business!

For the past two Monday’s on VIP with Dominique, I have been talking about Publishing. Today I am posting the last installment in The Publishing Series. “Electronic and Paper Written Books” If you missed the last two blog posts, no worries. Click the link above!

Paperback and Hard copies have gone out the window with today’s publishing. The way electronics are going, soon there will be no more paper written books. I am a lover of physical books and I collect my books. I wouldn’t be surprised that if in many years to come, my books will be worth hundreds of dollars just because they are antiques.

But Traditional Publishing is no longer popular. It is secondary to electronic publishing. The first question that is asked by many readers is, where can I download the book? If you don’t have your book available in ebook format, you could possible lose customers. Many people do not want to wait on the paperback to get in the mail. They want it now. Seems like everything is like that in today’s society. But many authors, make sure that their book is available in paperback just in case someone wants to buy it in that format. Although it is going out the window, it’s not quite there yet.

So what is Traditional Publishing? Where does it come from? Tradition means a behavior that is passed down within a group or society with symbolic meaning or special significance with origins past. Simply stating Traditional Publishing means, the way we originally published our books. In the old days, people did send in their book to companies, get rejections letters, have an agent; all of those things. But in recent years, Self-Publishing has become popular. Then Print on Demand showed its face and now we have electronic publishing. So Traditional Publishing simply means it is the traditional way of publishing a book.

Authors shy away from this way of publishing because there tends to be a pattern of “no” until you get that one “yes” It takes longer and again, you lose the rights to your book.

In my opinion, as long as there are still people buying physical books, keep your book available in that format. I always tell my clients to follow the crowd. But if you are still making money in this area of publishing, keep doing it.

There is no right way to publish. Only the way that works for you.

See ya next Monday for another VIP with Dominique!

Signing Off,

Dominique

VIP with Dominique; The Publishing Series; Part Two Print on Demand and Self-Publishing, what’s the Difference?

Happy Monday!

Let’s talk business!

Last Monday we talked about “The Difference Between Self-Published and Traditional Publishing”. I want to continue The Publishing Series today with Part Two “The Difference Between Self Publishing and Print on Demand” If you missed last weeks article, check it out!

The difference between Self-Publishing and Print on Demand? Let’s talk about it.

Print on Demand simply means that your publishing company will print books as they are needed. Once an order is placed for that book, it is then printed and shipped to the desired address. Print on Demand companies are popular for their packages. Many authors get excited about what the company offers but don’t normally make back the money they have put into it.

Self-Publishing on the other hand can go two different ways. It can go the print on demand way or it can be a Publishing company that offers services, but don’t ask for money, doesn’t pay advancement checks, does little marketing and editing. This type of company may or may not print books as needed. You may get a few copies of your own up front but this is not always a given. The stand out procedure is you will sign a contract with this company and you may or may not have the rights to your book.

Many of these companies are owned and operated by a family or one person who has sponsors that edit for them, create book covers for them and help with marketing. In today’s literary field there are a lot of companies like this.

With Print on Demand, you do not sign a contract. The book is yours and yours alone. But and that’s a big but, you have to get the book edited on your own, get a cover designed on your own, distribute on your own. You are the boss in every aspect of your book. The release date is your choice and however much money you make on your book depends on how much effort you put into your work. It’s a hard job but many authors, like myself, do it, love it and do it well because you have the last say over every part of your book.

Again, this is where you must decide the important parts of publishing your book.

Self-Publishing, whether it’s Print on Demand or Self-Publishing with a different type of company in my opinion is the easiest way to go. I like it simply because I own the rights of my book. That for me, is the most important aspect of publishing my book.

Tune in next Monday for the third part in The Publishing Series.

Signing Off,

Dominique

VIP with Dominique; The Publishing Series; Part One The different Between Self-Publishing and Traditional Publishing

Happy Monday!

Let’s talk business!

For the next few Monday’s I want to talk about Self Publishing and Traditional Publishing. Today let’s focus on the one versus the other.

I want to give you a brief summary of the difference between Self-Publishing and Traditional Publishing. The bottom line is money. Yes, it costs money and especially time to publish a book.

Let’s break it down.

When publishing with a self-Published (Print on Demand) company, most likely they are going to charge you money. You will have a choice between 3-5 packages that cost between $200-$2000 to publish. Each package offers different things and of course, the higher up you go in packages, the more it will cost. There is no advancement check. Some Self-Publishing companies, however, do not charge and don’t give advancement checks. You simply have to have faith. I always believe that nothing in life is free. You’ll pay at some point.

The thing with Self-Publishing (Print on Demand) companies is that you are not going to get everything you are asking for. You may not get editing or marketing but you’ll get about three paper book copies of your book. You may get editing, but no marketing. This is where you have to decide what’s most important to getting your book the sales it deserves.

Now, Traditional Publishing. This is any writers dream come true. If you submit your book to a lucrative publishing company, that doesn’t charge a thing, will pay you an advancement, edit, promote and more you have a winner. This type of company is for those that will be a best seller. That’s also why this type of company is the hardest to get published with. They only want the best. That doesn’t mean your book is bad, it just means that it’s not the material that they believe will be a success. When trying to go this route, you will receive a lot of rejection letters. Be prepared for that! Many authors don’t go this route because they want a “yes” right now. Many people who write a book but have no clue about how to go about publishing think this is the only way to go. It’s not. You can go either way that you feel is best for your work but each direction has its pros and cons.

If you are writing your first book and don’t have a clue about publishing my advice to you is to first, make a list of what your publishing company must have. Let’s use my list for example.

  1. Most importantly, I must have all the rights to my book. This cuts the lists of publishing companies down a lot because when you sign a contract, most likely, you no longer own the rights to your book.
  2. Second, editing is very important for me. If I definitely need my book edited then most likely I need a Traditional publishing company. (I don’t go this route but it’s simply for example purposes)
  3. I need a great cover. My publishing company most offer a good quality cover for my books. It’s very important.
  4. Marketing. I need that. I want book sales and I’ll do whatever I need to do in order to get book sales.

That’s my list. Those are the most important aspects of book publishing for me. I don’t need copies of my book because my target market is ebooks. Many of my readers like to download my book. I also don’t need my company to offer an author page. I design my own website, blog and keep up with my own social media outlets.

So today, ask yourself, what’s most important in publishing your book. Make a list and then start shopping for the right company for your book!

Tune in next Monday for the second part of the Publishing Series!

Signing Off,

Dominique

VIP with Dominique; Why you should have a Media Kit

Good Morning!

Let’s talk business!

A media kit is very important to have as an author and as a business owner. Many authors and writers are afraid of the word media kit when professionals ask them for it. Creating a media is simple and should always be included in any type of submission for your work.

Media kits let professionals know about you and your work. You should create a media for every book that you publish. The reason is, when you submit a request for a review or interview, most of the time authors are promoting their recent work. Their recent work is most likely a book they have published recently. So that professional is going to want to know about that particular book that is being promoted. So it’s a good idea to have a media kit for every one of your books.

It is ok to create a media kit for all books or a general media kit. This type of media kit should have everything about you and all of your work. It should not single out any particular book. The purpose of a media kit is to bring attention to something in particular so when doing a general media make sure that everything is included and you are not singling out one book.

As a business owner, you should also have a media kit. Business owners get interviewed as well and most professionals want a media kit so they can know more about you and know what questions to focus on in the interview.

Bottom line, it’s important to have a media kit. It’s a marketing tool that you will be asked to submit most of the time. We all know that marketing is a very tough part of writing and publishing a book. It is a means to an end; profiting from your hard work and in order to do that we have to promote to make a profit.

So what’s in a media kit? Let’s take a look.

The first thing you should put in your media kit is a bio. Your bio. Your bio should be written in third person and it should include a nice, professional picture of you.

The next thing that should be in a media kit is the book you are submitting about. Your synopsis and book cover should be included. That’s the focal point of the media kit.

Next, should be links. Your website, facebook, twitter, blog all social media networks. Wherever people can get in contact with you, those links should be there including an email address.

You should include reviews and interviews as well. Have you had book signings? Do you have pictures from events? Put those in there as well. Anything that is going to help market you, place it in your media kit.

You should start your media kit in Word and then transfer it to PDF. Make it look professional and well put together.

I always tell my clients that as an author, you should be able to do everything yourself. This is one of those things that you can do yourself!

If you need help or want someone to look over your media kit, email me dominiquewatson@literarycareermoves.com

Signing Off,

Dominique

 

VIP with Dominique; Managing your Business and Writing Career

Happy Monday

Last Monday we talked about promoting your business with a book. Today I want to talk about Managing your business and writing.

As an author and business owner, I juggle a lot. I wear a lot of hats and have a lot that needs to be done in order for business to flow and books to be sold. It is hard doing more than one thing but if it’s your passion you start from somewhere and that somewhere is wearing a lot of hats, juggling the work and making things happen.

I demand that all of my clients know every area of their career. They do not have to be experts in publishing, designing or editing but they must know a little bit about it. The only way we are going to start out with a publicist, a design team, a contract with a publisher or publishing on our own the efficient way, appearing on TV is if we walk into money, and let’s be real that rarely happens. So we have to start somewhere which means, we are wearing a lot of hats and juggling the work.

Whatever your business is, it’s not going to thrive without consistency, and we all know that consistency is the key in publishing books; especially when it comes to marketing. So there has to be some type of timeline. There has to be some type of schedule or time for whatever it is that you are doing.

As I said in previous articles, I like schedules; I like lists. These things help me get the job done. In the morning when I come into my office I have a list of things that need to be done. I try to discipline myself so that I do not get off track. It’s hard but it’s something I need to do if I want to get my days work finished.

We all make the mistake of jumping in head first when it comes to writing a book and publishing. It’s natural. It looks so easy on the outside to some. But once we’ve taken the dive we have a hard time staying afloat. So what do we do? The great thing about it is we have a chance to redeem ourselves. Whatever it is that you learned with your first book, take that into consideration the next time around. Whatever mistakes you make then, don’t do it this time. Keep them in the back of your mind.

Don’t think that you must have a specialist to get the job done. Nine times out of ten you can do it yourself. When the time and money is right, hire someone to do it professionally. I edited my first three books. I now know that I can’t do that myself. I missed several errors in those books. So now I make sure that each one of my books are edited before they are published. I do have the ability to read over my story and catch some things but I can’t do it professionally. I hire someone to do that for me.

This is how you juggle your work. This is how you get to a point in your career where you can breathe a little. Know that your busyness of today will not last forever but, it’s a place we must be to get to where we are going. Don’t let the “job” overwhelm you. Set a pace for yourself, know what’s the most important and tackle it. If it can’t be done without a professional, plan for that. Make it happen. We have all of the ability in the world to get things done but the mind makes us afraid. It makes us think we can’t when we can.

No matter what business you are in, you are going to have difficulties. It’s all about managing your time, focusing, pushing hard and believing in yourself.

Stay focused this week!

Sign up for a Literary Mentor Today!

Signing Off,

Dominique