When selling your product, a great way to do so is by creating a blog. If you are a new author or newly creating your own business, then this is the number one key to letting your audience know who you are and what product you are trying to sell. Let’s check out some of these great tips for blogging so you may understand the importance as an author, writer or literary business owner.
1) Who are you targeting?
When beginning a blog, whether for the books you have written or companies you own, make sure you are very specific on your audience and who they should be. For instance, if you write romance novels, find an audience that’s interested in reading novels about romance or, better yet, ones who do book reviews about romance novels. You want to make sure you brand yourself, put yourself out there, and find a suitable audience.
2) Visual is Key
Blogging tells the story of oneself. Not only words, a “rainbow effect ” to back up the words means more. YouTube videos of your book trailer is highly recommended and if you have interviews from your books, you can post those as well. For literary business owners, visuals of commercials, links to connect with you on Facebook and other social media outlets are just as important. Think of it as selling all of what you offer.
3) Include Excerpts in your Blog (Mainly Authors)
Blog on topics that the readers will enjoy and understand. Make sure you include book excerpts so that the readers can get a taste of your writing style. Book readers and book lovers are always looking for books that “pop.” If the excerpts aren’t interesting, chances are they will bypass them and move on to the next book. Keep it tasty and keep it classy!
4) Let your personality shine!
There’s no other way to show your readers and your audience your blogging skills than to allow your personality to shine. Allow people to “feel you” through your blog – meaning let them know that you blog positively and that you are positive! For literary business owners, you can inspire your fans by putting up inspirational quotes. Something for authors and writers as well, make your readers smile within each post of your blog.
5) Blog/post often as you can!
This is a VERY IMPORTANT tip for ALL bloggers. If you decide to create a blog for your business, be mindful that when you promote your blog to everyone, they are going to expect to see more of your work. Create an editorial calendar that has a listing of your topics and themes that readers will enjoy reading. Create days that you are willing to dedicate your time to building up your blog to make it look presentable.