Let’s talk business!
A media kit is very important to have as an author and as a business owner. Many authors and writers are afraid of the word media kit when professionals ask them for it. Creating a media is simple and should always be included in any type of submission for your work.
Media kits let professionals know about you and your work. You should create a media for every book that you publish. The reason is, when you submit a request for a review or interview, most of the time authors are promoting their recent work. Their recent work is most likely a book they have published recently. So that professional is going to want to know about that particular book that is being promoted. So it’s a good idea to have a media kit for every one of your books.
It is ok to create a media kit for all books or a general media kit. This type of media kit should have everything about you and all of your work. It should not single out any particular book. The purpose of a media kit is to bring attention to something in particular so when doing a general media make sure that everything is included and you are not singling out one book.
As a business owner, you should also have a media kit. Business owners get interviewed as well and most professionals want a media kit so they can know more about you and know what questions to focus on in the interview.
Bottom line, it’s important to have a media kit. It’s a marketing tool that you will be asked to submit most of the time. We all know that marketing is a very tough part of writing and publishing a book. It is a means to an end; profiting from your hard work and in order to do that we have to promote to make a profit.
So what’s in a media kit? Let’s take a look.
The first thing you should put in your media kit is a bio. Your bio. Your bio should be written in third person and it should include a nice, professional picture of you.
The next thing that should be in a media kit is the book you are submitting about. Your synopsis and book cover should be included. That’s the focal point of the media kit.
Next, should be links. Your website, facebook, twitter, blog all social media networks. Wherever people can get in contact with you, those links should be there including an email address.
You should include reviews and interviews as well. Have you had book signings? Do you have pictures from events? Put those in there as well. Anything that is going to help market you, place it in your media kit.
You should start your media kit in Word and then transfer it to PDF. Make it look professional and well put together.
I always tell my clients that as an author, you should be able to do everything yourself. This is one of those things that you can do yourself!
If you need help or want someone to look over your media kit, email me firstname.lastname@example.org